Affiliate marketing has been in the Internet industry for quite sometime now and it is among the most popular tools used by many online entrepreneurs today. It is a great option for those who want to put up an online business quickly and cheaply. However, there is still a large number of the population who knows a little or even nothing about it. And most of the people who have just discovered this business usually assume that they can easily make big bucks out of it. Well, they’re definitely wrong.
To be successful in affiliate marketing business is not an easy task and it will never happen overnight. It’s just like an ongoing assignment where you need to find out and try various advertising strategies and tactics. This may even require you to sign-up with numerous affiliate programs just to determine which merchants performs well.
Another misconception that affiliates have ‘bout this kind of business is that they expect to gain more if they place about 20 affiliated banners on just one niche. Well it will not really work the way you think it would because once your site is flooded with too many banners, it will look like a link farm and visitors won’t be interested and won’t even bother clicking on any of those banners. So if you really want to promote several affiliate programs in your website, make sure that they jive with the theme and topic of the rest of the content on your niche. Bear in mind that three or four affiliated links in your site are enough, depending on the size of the web page.
There are also some who think that if they add affiliate materials to their site, they can receive sales right away. Maybe they just don’t know that affiliate marketing is all about advertising. If there’s no traffic coming to your site, how can you expect to get any sales? Remember that the more you advertise your affiliate link or the site where the affiliate links are placed, the more clickthru’s these links are likely to receive.
If you want to be involved or you’ve already joined an affiliate program, but you have the above misconceptions regarding affiliate marketing, then, you might need a mentor to help you figure out where to start and what to do in order to succeed.
In the dictionary, the word mentor is defined as a wise and trusted teacher or counselor. Usually, these persons are experts in the field they are into. They can give expert advice and guidance as well as supervision to another person. So when we say affiliate marketing mentors, they are experienced counselors that have made affiliate marketing their specialty. Affiliate marketing mentors can be those persons that have already been successful in affiliate marketing and are always willing to share their experienced-based knowledge from the viewpoint of both the affiliates and the web merchants. And that’s the reason why we come up with this page. It is aimed to give you the stuffs that affiliate mentors should possess and follow and why do they need these things.
Of course, it is good for an affiliate marketing mentor to know and apply some theories and generalities regarding your business but there’s nothing more helpful and effective than telling the client what works today and what are the things that could probably work in the future and if the trend changes. As a mentor, you should be one of the sources of knowledge for your client and the first one to teach them on how to generate more affiliate income. You too, need to be knowledgeable and equipped with the keys to success for affiliate marketers as well as for merchants. And you should guide your clients as they try to do the things that can help boost their profit because once they do well in that business, it can be counted as one of your great achievements. This also makes you a successful mentor.
There are some articles on affiliate marketing that says, in order to be triumphant in affiliate marketing business, you need to encompass and develop these traits: persistence, patience and thirst for knowledge. And as a mentor, it is your job to help your clients take in these traits within themselves. Once they’ve already developed the above mentioned character, it’ll be very easy for you to explain to them that attaining success in affiliate marketing requires sweat, blood and of course, hefty time commitment. These traits will also teach them not to give up.
Moreover, before you train your client to be proficient in search engine optimization, link exchanges, email marketing, newsletter marketing, reciprocal exchanges and advertising in forums, you should first become expert on these fields. They will surely find it hard to learn these things alone and without supervision from the one who knows best. So make sure that you are knowledgeable on these things before you accept any invitation to be a mentor. Yes, being a mentor is way harder than succeeding in online affiliate marketing but this task is very rewarding especially if your client become victorious. The failure of your client is your failure too so you must do your very best to be able to bring your client on the road to success. Again, it is never an easy task and there’s nothing you can do about it. After all, that’s what affiliate marketing mentors are for.
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Filed under Advertising & Marketing by on Jul 8th, 2010. 15 Comments. 
All the products that you want to sell online are ready. You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site. Your mind is now set to being the next most successful online businessman. But is there anything else that you might have forgotten to prepare? Maybe none. But how about your landing pages? Are they all set for your business?
Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website. Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site. Some online businessmen would even use the homepage of their websites as the landing page for their ads. Are these businessmen making a big mistake? Or should you follow their method in creating landing pages for their ads?
Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites. But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads. Why? Here are a few reasons why you need to use landing pages for your web ads. And take note, it would do you a lot better if you create a great landing page than a so-so one.
Reason # 1: It is the only way you earn conversions in an affiliate marketing program.
There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.
As a merchant, you earn in an affiliate program through conversions—that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program. Also, the more visitors that your affiliates have directed to your site, the larger would your expense be. And the only way that you can recover from these expenses is through conversions.
Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into. It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product
It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.
Reason # 2: Other web pages may just not be enough.
Many people make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. The same is with the other two pages mentioned. If you want to be successful in an affiliate program, we’re sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.
When choosing a landing page, you must always have the customer directed into that page in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is also important that the landing page can induce your visitor to take action—that is to purchase your product or at least provide leads for potential customers.
Final Word
You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, you better start creating one now. And don’t get us wrong; it isn’t enough for you to have just a landing page—it should be a great landing page!
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Filed under Advertising & Marketing by on Jun 21st, 2010. 9 Comments.
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